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  • Transforming Consumption and Markets
    Marie Taillard; Chloe Preece
    978-3-031-96247-9
    2025
    Edition 1
    • Presents an innovative and cutting-edge perspective on the role of creativity in consumption
    • Addresses critical questions about human creativity in technologically-enabled environments
    • Encourages the interdisciplinary dialogue between marketing and consumer research and the field of creativity studies

    €280

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