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  • Six Pillars of Strategic Brand Marketing in an AI-Powered World
    Vanitha Swaminathan
    978-3-031-95630-0
    2025
    Edition 1
    • Describes how hyper-digitalization, propelled by AI, is impacting the world of marketing
    • Offers a six-pillar framework to help shape AI-powered brand marketing strategy
    • Shows technologists and modern marketers how to evaluate their digital strategy
    • Request sample syllabus: sn.pub/lecturer-material

    €74

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