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  • Technology, Consumer Autonomy and Recuperative Marketing
    Pawan Kumar; Sumesh Singh Dadwal; Sanjay Modi; Arsalan Mujahid Ghouri; Hamid Jahankhani
    978-3-031-94946-3
    2025
    Edition 1
    • Incorporates insights from marketing, technologies, AI, psychology, ethics, and sociology
    • Addresses contemporary issues like digital marketing, advertising, data privacy and sustainable and recuperative agenda
    • Provides practical and proactive advice for consumers and marketers

    €280

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