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  • Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
    Philip Kotler; Waldemar Pfoertsch
    978-3-031-94665-3
    2025
    Edition 2
    • Strategically integrates H2H marketing, design thinking, and digitalization for B2B brand excellence
    • Comprehensively covers performance branding challenges and solutions with real-world examples
    • Expertly analyzes B2B brand value trends from 2000-2024, highlighting key industry insights

    €80

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