Skip to main content

License single eBooks

Your results

Search and filter

Showing 1 - 1 of 1
0 eBooks €0

  • Insights from Cross-Cultural Contexts
    Richard P. Bagozzi; Attila Yaprak
    978-3-031-93185-7
    2025
    Edition 1
    • Offers deeper discussions of consumer behavior theory and cross-cultural behavior constructs than current texts
    • Explains how consumer behavior constructs develop in consumers and how these drive behavior in strategy settings
    • Addresses international segmentation, targeting and positioning, product and branding, and pricing situations

    €80

Is this helpful?

Survey

Survey to collect feedback on the helpfulness of this page.

Survey

Survey to collect feedback on the helpfulness of this page.