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  • Theories, Cases and Concepts for a Contemporary World
    Naushaba Chowdhury; Pravin Balaraman; Jonathan Liu; Ibrahim Sirkeci; Jonathan A.J. Wilson
    978-3-031-91104-0
    2025
    Edition 1
    • Equips students with an understanding of contemporary issues in B2B Marketing
    • Covers key marketing theories to support students in approaching their marketing mix and managing stakeholders
    • Includes a suite of learning features, including case studies, exercises, practical applications and review exercises

    €419

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