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  • Building, Growing, and Sustaining a Brand
    Walter Wymer
    978-3-031-90383-0
    2025
    Edition 1
    • Offers a foundation to brand management for small to medium-sized businesses
    • Explores various communication channels and strategies to effectively convey brand message
    • Features online PowerPoint sides, test banks, sample syllabi, sample student project for instructors
    • Guides the diagnosing of causes of underperformance and analytical tools for strategy development

    €419

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