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  • Text and International Cases
    Dobromir Kirilov Stoyanov
    978-3-031-90123-2
    2025
    Edition 1
    • Utilizes a pioneering structured approach to retail marketing in vending
    • Demonstrates the practical applications of diverse theoretical frameworks in marketing for effective decision-making
    • Illustrates with various examples and case studies from around the world

    €419

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