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United Nations Sustainable Development Goals (SDGs)
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Concepts, Challenges, and OpportunitiesGuido Grunwald; Ali Kara; John E. Spillan978-3-031-88349-12025 Edition 1- Provides an overview of current sustainability marketing concepts and approaches aimed at different stakeholders
- Uses an integrative approach that bridges the gap between sustainability and relationship marketing
- Addresses the paradigm shift towards shared value creation
€300 €27010% OFF