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  • The Power of Razor-sharp Brand Positioning to Lower Costs and Improve Results
    Michael Behnke
    978-3-031-88202-9
    2025
    Edition 1
    • Demonstrates a unique technique of defining a brand’s value proposition in one word for maximum impact
    • Offers strategic insights and practical methods for building powerful brands effectively and cost-efficiently
    • Empowers branding efforts with proven methodologies to achieve clear, focused, and successful brand positioning

    €70

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