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  • Measurements, Models, and Metrics
    Joel Huber
    978-3-031-88048-3
    2026
    Edition 1
    • Highlights Lehmann's contributions to modeling consumer decision-making processes and multiattribute choice models
    • Features commentaries on how Don Lehmann has impacted and inspired researchers of marketing models and metrics
    • Contains 50 years of research articles by Lehmann that offer methodological, theoretical, and practical insights
    €340 €306
    10% OFF

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