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  • Understanding the Interface of Deal-Making and Relationship Building
    Jean-Claude Usunier
    978-3-031-86673-9
    2025
    Edition 1
    • Adopts a fresh understanding of the term 'commerce', as the activity of transaction and exchange
    • Explores the interface between deals, relationships and negotiation from a behavioural perspective
    • Combines theory from marketing, experimental economics and organisational behaviour

    €280

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