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  • A Marketer’s Guide to Decoding Consumer Preference through Data Analytics
    Martin Block; Frank Mulhern; Larry DeGaris; Don Schultz
    978-3-031-86346-2
    2025
    Edition 2
    • Combines depth of insights into marketing influences with shopper behaviors across industry categories
    • Offers comprehensive data about retail and shopper behavior that assists marketers in making informed tactical execution
    • Presents a holistic model of retail marketing and communications

    €80

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