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  • Text and Cases
    Dirk Morschett; Hanna Schramm-Klein; Joachim Zentes; Benjamin Bader
    978-3-031-86213-7
    2025
    Edition 4
    • 23 lessons on key issues of strategic international management, accompanied by comprehensive case studies
    • Shows the various strategy concepts of internationally active companies and their implementation in practice
    • Request lecturer material: sn.pub/lecturer-material
    €419 €377
    10% OFF

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