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  • Public and Private Sector Perspectives
    Genevieve Bosah; Robert E. Hinson; Eric Kwame Adae
    978-3-031-85344-9
    2025
    Edition 1
    • Plays a crucial role in shaping public opinion and influencing the way organizations are perceived
    • Argues that the research agenda of public relations in most emerging economies is dominated by Western perspectives
    • Examines how PR professionals can navigate complex regulatory environments, and build strong stakeholder relationships

    €240

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