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United Nations Sustainable Development Goals (SDGs)
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Models and Approaches for Online Brand CommunitiesWilson Ozuem; Michelle Willis978-3-031-84613-72025 Edition 2- Inspires critical reflection around the major principles of online brand communities
- Provides fresh perspectives on the transformative impact of contemporary marketing paradigms
- Each chapter is underpinned by a discussion case study
€280 €25210% OFF