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  • The Contemporary Marketing Mix
    Laura Costin; Liz Barnes
    978-3-031-82571-2
    2025
    Edition 1
    • Presents an overview of the contemporary global fashion industry
    • Chapters present the key concepts of the marketing mix, drawing on established theories and the key issues of today
    • Demonstrates the ways fashion marketing has changed due to the pandemic, AI, digital technologies and societal shifts
    €459 €413
    10% OFF

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