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  • Theory and Practice
    Wilson Ozuem; Silvia Ranfagni; Cindy Millman
    978-3-031-82467-8
    2025
    Edition 1
    • Examines the evolving landscape of the fashion and luxury brand sector in the aftermath of the COVID-19 pandemic
    • Emphasizes the crucial need for sustainable digital marketing strategies and innovation
    • Explores how brands navigate internal capability development and engage in community projects

    €380

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