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Marketing in a Multicultural and Vibrant World

Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29

Vincent Jeseo; Jasmine Parajuli

978-3-031-80904-0

2024
Edition 1
- Explores marketing in a multicultural world
- Features insights from authors with diverse cultural backgrounds
- Highlights papers presented at the 25th AMS World Marketing Congress
€360 €324
10% OFF

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