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  • Personal and Social Influences on Consumption
    Ayantunji Gbadamosi
    978-3-031-80859-3
    2025
    Edition 1
    • Focuses on dynamics of brands and branding in relation to individual consumers and societal members’ behaviour
    • Examine the dynamics of young consumers' brand relationships
    • Explores the issues of brands and branding in relation to ethics and sustainable consumption

    €400

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