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Digital Trends, Social Issues and EconomicsFatma Irem Konyalıoğlu; Fatih Sinan Esen978-3-031-78026-42025 Edition 1- Takes a multidisciplinary approach integrating behavioural economics, sociology and neuromarketing
- Includes practical case studies and real-world examples, bridging the gap between theory and practice
- Addresses the latest trends and technologies in marketing such as digital transformations and AI applications
€340 €30610% OFF