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  • Lessons from the Super Bowl Ad Champions
    Sascha Raithel; Charles R. Taylor; David W. Stewart; Alexander Mafael
    978-3-031-77506-2
    2025
    Edition 1
    • Reveals the secrets of Super Bowl success with expert insights tailored for impactful advertising
    • Explores whether Super Bowl ads justify their high cost through comprehensive ad performance analysis
    • Elevates advertising strategy with a holistic approach, driving competitive advantage and strong consumer responses
    €70 €63
    10% OFF

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