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  • Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24
    Vincent Jeseo; Jasmine Parajuli
    978-3-031-76193-5
    2024
    Edition 1
    • Emphasizes the influence of AI on the marketing field
    • Provides new insights and ideas in marketing research, theory, and practice
    • Features cases studies on the use of AI technologies in marketing

    €439

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