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  • 11th International Conference, Oxford, UK, 2024
    Juan Carlos Gázquez-Abad; Nicoletta Occhiocupo; José Luis Ruiz-Real
    978-3-031-69192-8
    2024
    Edition 1
    • Features latest research insights on topics related to retailing, private label, and national brand issues
    • Includes interdisciplinary contributions from a wide variety of areas
    • Discusses challenges to national brand strategies and their solutions
    €360 €324
    10% OFF

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