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  • How New Tech and Gen Z Drive Sustainable Business Transformation
    Nikolaos Stylos; Roya Rahimi; Peter Robinson
    978-3-031-65049-9
    2024
    Edition 1
    • Explores how technology, sustainability and Gen Z as the three pillars of marketing in hospitality and tourism
    • Exemplifies new trends in marketing, consumer behaviour and the roles of stakeholders in tourism and hospitality
    • A comprehensive reference tool for contemporary issues in this globally expanding industry
    €400 €360
    10% OFF

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