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  • Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
    Marius Born
    978-3-031-63284-6
    2024
    Edition 1
    • Analyzes how trust is built and the role of the founders in startup communications
    • This book is open access, which means that you have free and unlimited access
    • Develops fresh perspectives on strategic persuasion for startups and trust-building in various contexts
    • Introduces an analytical framework for examining the interplay of arguments and stories

    Open Access

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