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  • Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
    Anna Zarkada
    978-3-031-58429-9
    2024
    Edition 1
    • Contains cutting-edge research on, and from, underrepresented regions
    • Focuses on the marketing solutions in the Volatile, Uncertain, Complex, and Ambiguous environment
    • Combines theoretical and empirical perspectives
    €439 €395
    10% OFF

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