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  • Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023
    Vincent Jeseo; Juliann Allen
    978-3-031-53286-3
    2024
    Edition 1
    • Examines marketing in a data-driven world
    • Explores marketing’s contribution to business and society
    • Features success stories and regional case studies

    €380

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