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  • Strategic Insights for the Modern Marketer
    Eugene Y. Chan
    978-3-031-50947-6
    2024
    Edition 1
    • Empowers learners to better understand their customers through numerous cases, including contemporary examples
    • Focuses on the application of marketing phenomena on consumer behavior rather than theory
    • Discusses how marketers can employ digital tools to capture consumer interest and increase brand engagement
    €419 €377
    10% OFF

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