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  • Strategy, Business Models and Technology
    Bernd W. Wirtz
    978-3-031-50289-7
    2024
    Edition 2
    • Provides a fundamental introduction to all aspects of digital business
    • Offers readers essential guidance on integrating their strategy, business model and the latest technologies
    • Includes a comprehensive case study on Google/Alphabet with summarizing questions and answers

    €419

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