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  • Teach Human-to-Human Marketing Effectively
    Philip Kotler; Waldemar Pfoertsch; Uwe Sponholz; Kejsi Sulaj
    978-3-031-49005-7
    2024
    Edition 1
    • Presents detailed guideline to teaching selected case studies on H2H Marketing
    • Focuses on comprehending a human-centric approach to marketing strategy
    • Helps in planning further teaching material

    €110

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