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  • A Customer Experience Perspective
    Ada Maria Barone; Emanuela Stagno
    978-3-031-48792-7
    2023
    Edition 1
    • Offers a theoretically driven hands-on approach to how AI technologies can be implemented along the customer journey
    • Analysis the relationship between AI and consumer behaviour across multiple AI solutions
    • Offers actionable insights that could be used by retailers to make better use of AI tools

    €90

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