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The Digital Popular in India

Mainstreaming the Marginal

Deepali Yadav; Vipin K. Kadavath

978-3-031-39435-5

2024
Edition 1
- Centres around novel practices such as transnational consumption of digital popular content
- Includes textual analysis of OTT and other digital content in order to understand its effects
- Centres hashtag movements and argues that the different ways in which digital platforms have made audience participation
€240 €216
10% OFF

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