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  • The Next Frontier for Personalized Engagement
    Jagdish N. Sheth; Varsha Jain; Emmanuel Mogaji; Anupama Ambika
    978-3-031-33898-4
    2023
    Edition 1
    • Offers a comprehensive understanding of recent advancements in AI and customer services
    • Presents strategies for developing a competitive advantage through AI-enabled customer service
    • Explores the importance of data, processes and technology integration

    €340

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