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  • Innovating for the 4.0 Era
    Riccardo Rialti; Lamberto Zollo
    978-3-031-33646-1
    2023
    Edition 1
    • Explains Marketing 4.0 for SMEs in the digital era
    • Features case studies showcasing Marketing 4.0 in different industries
    • Provides an integrated overview of the current literature on Marketing for SMEs

    €280

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