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  • A Constructive Take on Corporate Rhetoric
    Erik Bengtson; Oskar Mossberg
    978-3-031-32979-1
    2023
    Edition 1
    • Reveals how 'green' corporate rhetoric can be a force for good
    • Offers an alternative view of what a marketer should strive for in terms of concrete rhetorical practice
    • Offers analysis on the discussion of green marketing and greenwashing
    • This book is open access, which means that you have free and unlimited access

    Open Access

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