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  • 10th International Conference, 2023
    Juan Carlos Gázquez-Abad; Francisco J. Martínez-López; Katrijn Gielens
    978-3-031-32894-7
    2023
    Edition 1
    • Features latest research insights on topics related to retailing, private label, and national brand issues
    • Includes interdisciplinary contributions from a wide variety of areas
    • Discusses challenges to national brand strategies and their solutions
    €300 €270
    10% OFF

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