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  • The Search for Competitive Marketing Strategies
    Albert N. Greco
    978-3-031-30415-6
    2023
    Edition 1
    • Presents an original overview and analysis of the changing college textbook market in the US
    • Covers the financial aspects of publishing textbooks in the twenty-first century
    • Supported by detailed statistical data, extensive footnotes, and appendixes

    €80

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