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  • Leveraging Industry, Government, and Society
    Arturo Molina; Rajagopal
    978-3-031-29156-2
    2023
    Edition 1
    • Focuses on building resilience in societal development by connecting people with industry
    • Argues that companies must shift their focus from transactional strategies to maximizing customer lifetime value
    • Covers comprehensively topics across various dimensions of the behavioral dynamics of industry, society, and research
    €300 €270
    10% OFF

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