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  • Case Studies for a Global Perspective
    M. Mercedes Galan-Ladero; Helena M. Alves
    978-3-031-27377-3
    2023
    Edition 1
    • Presents examples of social marketing campaigns and their effects on raising awareness to achieve the SDGs
    • Demonstrates the application of the social marketing theory in contributing to the SDGs in practice
    • Introduces international and multicultural perspectives on social marketing in different countries and cultures
    €419 €377
    10% OFF

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