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  • Helping Business Customers Achieve Their Goals
    Michael Kleinaltenkamp; Katharina Prohl-Schwenke; Laura Elgeti
    978-3-031-26178-7
    2023
    Edition 1
    • Introduces the concept of customer success management and its application
    • Discusses the scientific foundation based on empirical studies in the field
    • Integrates customer and supplier perspectives on customer success management

    €419

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