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Customer Behaviour in eCommerce

Case Studies from the Online Grocery Market

Šárka Zapletalová; Halina Starzyczná

978-3-031-23574-0

2023
Edition 1
- Analyses how to increase customer loyalty in eCommerce
- Discusses the business strategies of online trade enterprises
- Offers insights into successful digital marketing activities
€110 €99
10% OFF

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