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United Nations Sustainable Development Goals (SDGs)
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Comparing Rivalry in Politics, Religion, and SportCody T. Havard978-3-031-23456-92023 Edition 1- Analyzes four settings with strong brand identity and loyalty in which rival brands develop strong negative perceptions
- Updates rivalry and group member research through interdisciplinary means
- Examines how the differences in group member behavior among consumers settings can impact society
€90 €8110% OFF