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  • A Framework for an Ethical Approach to Marketing
    Joshua Penrod
    978-3-031-18549-6
    2023
    Edition 1
    • Offers a unique lens to the ethical, policy, and business issues connected to neuromarketing
    • Builds on previous neuromarketing research by introducing the ideas of Foucault related to biopower
    • Highlights where codes of conduct and ethics fall short and how to ameliorate them

    €90

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