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  • From Abstract to Intuitive
    S. Umit Kucuk
    978-3-031-18215-0
    2023
    Edition 2
    • Updates the previous edition with a new section on digital marketing visualizations
    • Identifies new approaches in marketing value creation processes for students, scholars, and practitioners
    • Enables readers to gain an overview of the importance of visualization in marketing data
    €300 €270
    10% OFF

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