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  • Influential Contributions and Future Avenues for Research
    Saeed Samiee; Constantine S. Katsikeas; Petra Riefler
    978-3-031-17366-0
    2024
    Edition 1
    • Provides readers with a selection of International Marketing contributions to JIBS from the last three decades
    • Offers perspectives from renown international marketing scholars on core topics of global marketing strategies
    • Presents renown scholars’ reflections on contemporary and future developments in international marketing

    €360

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