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  • Strategies and Tools for Companies in Various Industries
    George P. Moschis
    978-3-031-13097-7
    2022
    Edition 1
    • Presents effectual marketing strategies for marketing products and services to aging consumers
    • Demonstrates ways companies can promote change and improvements
    • Presents case studies in several industries including healthcare, housing, food and beverage
    €160 €144
    10% OFF

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