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  • Converging People, Profit, and Corporate Citizenship
    Rajagopal; Ramesh Behl
    978-3-031-12217-0
    2022
    Edition 1
    • Presents new insights on developing inclusive business models using design-to-society and design-to-value strategies
    • Discusses the role of the social value of business in improving organizational performance through co-creating
    • Argues that stakeholder-led marketing strategies in chaotic markets enhances the effects of social innovation

    €340

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