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  • Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
    Viktor Smith; Daniel Barratt; Peter Møgelvang-Hansen; Alexander U. Wedel Andersen
    978-3-031-11206-5
    2022
    Edition 1
    • Establishes a common ground for dealing with potentially misleading business-to-consumer communication
    • Highlights a number of current and future challenges to communicative fairness in physical stores and in e-commerce
    • Explores ways of meeting such challenges while aligning the interest of companies, consumers, and society at large

    €90

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