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  • Digitalising, Gamifying, Entrepreneuring
    Eirini Bazaki; Vanissa Wanick
    978-3-031-11185-3
    2023
    Edition 1
    • Provides implications for practice, specifically the steps that marketing and brand managers and practitioners can take
    • Contains numerous case studies showcasing digital strategies in the fashion and luxury industry
    • Gives recommendations for research and practice for fashion and luxury brand digital strategies in a post-pandemic world

    €110

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